Job Description
Who are we and what do we do?
EasyTax is on a mission to simplify taxation, accounting, and compliance for over 1M+ individuals and businesses in India. We are an iStart Rajasthan recognized fintech startup incubated at the Bhamashah Techno Hub in Jaipur. We build intuitive, bulletproof financial tools and expert-assisted services that remove stress from taxes and empower Indian taxpayers to maximize legitimate savings.
What are we looking for?
We are looking for a proactive, analytical, and results-driven SEO Executive with 6 months to 1 year of hands-on experience in search engine optimization. You understand search intent, how Google indexes and ranks fintech content, and how to execute on-page, off-page, and technical SEO strategies. If you love discovering high-volume tax & finance keywords, optimizing landing pages to outrank competitors, and seeing organic impressions surge in Google Search Console, this role is built for you.
What will you be doing?
- Conduct comprehensive keyword research for high-intent queries across Income Tax Returns (ITR-1 to ITR-4), GST filings, company registrations, and financial calculators.
- Optimize on-page elements including meta titles, meta descriptions, header hierarchy (H1-H4), URL slugs, internal link architecture, and image alt text across all EasyTax pages and blogs.
- Perform regular technical SEO audits using Google Search Console, Screaming Frog, and Ahrefs/SEMrush to identify and fix crawl errors, broken links, redirect chains, and indexing roadblocks.
- Collaborate closely with our content writers and Chartered Accountants to produce search-optimized, E-E-A-T compliant tax guides, statutory deadline alerts, and FAQ hubs.
- Execute white-hat off-page SEO and link acquisition strategies through digital PR, guest contributions, directory citations, and authoritative fintech mentions.
- Track and report daily/weekly organic traffic, keyword position movements, click-through rates (CTR), and conversion rates using Google Analytics 4 (GA4) and Google Search Console.
- Analyze competitor ranking maneuvers and search engine algorithmic updates to maintain and improve top 3 search rankings for core revenue keywords.
What are we expecting?
- 6 months to 1 year of demonstrable hands-on experience in Search Engine Optimization (SEO).
- Solid working knowledge of Google Search Console, Google Analytics 4 (GA4), and modern SEO toolkits (Ahrefs, SEMrush, Moz, or Ubersuggest).
- Deep grasp of on-page optimization, content optimization, search intent mapping, and internal linking structures.
- Familiarity with technical SEO fundamentals including XML sitemaps, robots.txt, canonical tags, schema markup (JSON-LD), and Core Web Vitals (LCP, FID/INP, CLS).
- Basic understanding of HTML, CSS, and how modern CMS platforms structure page markup.
- Analytical curiosity with strong spreadsheet skills (Google Sheets / Excel) for data crunching and keyword clustering.
- Interest in fintech, personal finance, or Indian taxation is a strong plus.